Registration and Breakfast
What ESL Voters Can Teach us About Tech & Mobile Adoption
Companies like WhatsApp have cornered the non-English speaking market – it’s the most popular mobile messaging app in India, Brazil and Mexico, where 78% of its mobile users relied on the tool for their messaging needs. In the U.S., the mobile adoption rates of Hispanic voters far outpace other groups. What can the data tell us about technology adoption and usage for ethnic communities? Our panelists will dive deep into the application and work through the ways political advertisers can communicate effectively across demographic groups.
Can’t We All Just Get Along…and Settle On a Media Mix?
Is it really digital versus traditional anymore? Online versus TV? The speed at which digital media is evolving is extraordinary, and traditional media consultants are now fully part of that mix. But it’s still not all fun and games when it comes to allocating budget. We’ll talk through the best way to approach your media budget and settle on a media mix that works without pitting your digital buyer against your TV buyer.
Organizer 1: Can We Automate That? Understanding Programmatic Buying
Buying digital advertising isn’t all that different than buying and selling stock—that’s the logic behind programmatic buying, at least. Advertisers and digital ad buyers who employ programmatic buying will lay out what it is, how it works, and to figure out if it’s a fit for your digital effort.
Strategist 1: The Future of Integrating Offline and Online Data
What’s the best way to connect your engagement tools with analytics and targeting? How do you allow campaigns to leverage non-political engagement tools and make use of advanced analytics in one place? Our panelists will cover the current usage data to connect the dots and build the right tools needed to bridge the gap between two different types of data.
Technologist 1: Rich Web Experiences & the Future of Political Engagement
Politics has traditionally been a media-driven industry. However, the tech industry has reached a point where science fiction has become reality, from interactive film to multiplayer gaming. And all of it happens within your browser. As technologists, what do we need to know to take advantage of this rich media landscape and adjust our political narrative-building to reach and engage voters?
Organizer 2: Mobile Targeting: What Moves the needle?
Voters are never more than three feet from their mobile phones at all times, granting political campaigns unprecedented access to voters in ways unavailable with other mediums. So how can you best leverage it to drive voter turnout, candidate recognition, or any other action? Hear from industry experts on how to best utilize mobile devices for your campaigns from location intelligence, content targeting, creative messaging, video and more.
Strategist 2: Open Rates and Click-throughs: How to Succeed with Emails
Did you ever think that writing a subject line would be so difficult? Or even sending an email at the right time of day? There’s a method to email marketing madness and strategy – including prime delivery time, length of emails, and list management. Our expert panelists will guide you through the steps to ensure your message is read – and more importantly, gives you the results you needed.
Technologist 2: The Future Is Already Mapped
Geo-based big data analytics and visualization are changing the way strategists understand voters and voting behavior. From voter turnout to canvassing, the sophisticated application of these tools has increased markedly over the past two election cycles. Our experts will preview the next evolution in GIS technology and show you how it can boost your digital effort.
Organizer 3: Building a Better Government with Coding
Computer programming and development isn’t just for nerds anymore. Our communication strategies are evolving into the digital sphere at an extremely high rate, which is in turn increasing the need for more coders and developers. Employment of software developers is projected to grow 22% from 2012 to 2022 – much faster than the average for most occupations. How much will campaign strategies have to change to welcome a new rush of skill levels in the programming and development world? Our panelists will help campaign strategists navigate through this innovative boom of talent.
Strategist 3: Leveraging Design Principles in Politics
Understanding the principles of design can amplify your campaign, issue, or candidate’s brand, and it will help your web properties communicate more effectively. How can color influence visitor engagement and behavior? How does sequencing and hierarchy of messaging play a role in persuasion and engagement? Does visual simplification work on political sites?
Technologist 3: The Political Power of APIs
We usually think of APIs as the techiest of tech topics, but they have real power in the political world. By helping to link different software platforms, they let campaigns and tech providers manipulate information, target voters and leverage the power of data as an organizing tool. This panel of experts will help you understand what APIs are and why you should care, whether you’re a data virgin or the savviest of tech gurus. Plus, they’ll explore the power of APIs to revolutionize the practice of data-driven politics for years to come.
Ideas & IPAs - Startup Spotlight
Campaigns & Elections is honored to present innovative start-ups who are well on their way to revolutionize the political technology world with their innovative products.
Sit back, relax, and enjoy some local brews while you hear from these extraordinary ground-breakers in the digital and political realms.
Amicus is a NYC based social good startup that helps nonprofits and political campaigns turn their supporters into fundraisers and advocates. Amicus allows nonprofits and political campaigns to raise more money, attract more members, and win more votes. It does this by letting them reach the people who are most likely to support their cause in the most effective way possible — through their friends. Amicus currently powers digital organizing efforts of the DCCC, AFL-CIO, and many other nonprofits and political campaigns.
Civic Insight makes real-time government data about a community’s underutilized spaces – think abandoned homes, empty storefronts, or vacant lots – both publicly available and extremely easy to use and understand. By getting everyone on the same page, Civic Insight makes it easier for government staff, motivated citizens, and local organizations to collaborate more effectively to improve the quality and value of their neighborhoods.
Engine supports the growth of technology entrepreneurship through economic research, policy analysis, and advocacy on local and national issues. They are divided into Engine Foundation and Engine Advocacy.
The Engine Research Foundation is a registered 501 c(3). Their research, the advice they provide startups, and their public awareness campaigns are all part of the 501 c(3).
While their lawyers assure them that they can educate policymakers via the 501 c(3), they want to be diligent and transparent about their advocacy work. To that end, they created a 501 c(4) organization, named Engine Advocacy. This designation allows them to directly lobby elected officials and policymakers; it also makes their direct actions on particular pieces of legislation a little simpler. When Engine meets with members of Congress — at Startup Day on the Hill, or when they visit startups in their districts — they fund that activity through the 501 c(4).
Campaigns and Elections is excited that Matt Mahan, CEO of the newly funded Brigade Media, Inc. will be joining the conversation at CampaignTech West. Matt will discuss the future of digital tools in politics – the driving force behind the Brigade team.