The agenda

September 24

6:00 pm - 8:00 pm

Opening Night Party

September 25

8:00 am - 9:15 am

Registration and Breakfast

9:15 am - 10:15 am

Getting Your Digital Content Right: Why a TV spot isn’t an Online Ad

What’s driving the online content strategy for your campaign? Applying data and analytics to reach the right voters online will have little impact on the success of your campaign if you’re not engaging those same voters with the right content. In this session, hear from digital content pros and get in the right mindset for online content creation and distribution.

10:15 am - 11:15 am

Recruiting Silicon Valley for Political Tech

Technologists have made big inroads in the campaign world over the past two cycles. How can campaigns and causes better source some the country’s top technology minds? Hear from politicos and Silicon Valley technologists on the approach that works.

11:15 am - 11:30 am

Break

11:30 am - 12:15 pm

Is Your Data Trying to Tell You Something?

The past two election cycles have shown how data and predictive analytics can help your campaign make smarter decisions, but that’s only if you actually put your data to work. There could be a wealth of information contained in the data your campaign or cause already has at its disposal. At this session, we’ll examine how to unleash it.

11:30 am - 12:15 pm

The Politics of Pot: How Technology is Driving Legalization Battles

In 2012, Colorado became the first state to legalize marijuana for recreational use. Several others followed suit and now legalization advocates are hoping as many as five states will have measures on the ballot in 2016. Hear from technologists and campaigners on how they’re employing political tech on the front lines of multi-million dollar statewide efforts.

12:15 pm - 1:00 pm

Lunch

1:00 pm - 1:45 pm

Creating a Mobile Strategy that Truly Engages

How much has mobile shifted since the last presidential cycle? Consider this: in the run up to the 2012 election less than 40 percent of Americans owned a smartphone. Today, that number is more than 60 percent of American adults, according to Pew Research. So how sophisticated is your mobile strategy? We’ll examine how your campaign can effectively reach and target voters via mobile, and keep them engaged through Election Day.

1:00 pm - 1:45 pm

How Your Campaign Can Leverage APIs

APIs give campaigns the opportunity to quickly integrate the functionality of one application into others, without a massive resource allocation—so how is your campaign using them? This session will discuss the benefits of API integration and cover how your campaign can leverage APIs to consolidate functionality where it’s most needed and reduce error and improve data integrity by seamlessly sharing across systems.

1:45 pm - 2:30 pm

Speed Networking

Join fellow campaign operatives & strategists for an exclusive speed networking event. You’ll meet all networking participants and trade info.

2:30 pm - 3:15 pm

How to Execute a Cross-Platform Strategy

One of the biggest challenges for political campaigns next cycle will be running effective cross-platform marketing efforts. With voters consuming content on more screens and devices than ever before, how much do you know about how your potential supporters consume content across various platforms? In this session, we’ll talk about how best to get all the pieces to work together.

2:30 pm - 3:15 pm

Winning the Battle of the Inbox

When it comes to communicating with supporters and fundraising, email remains king. But how do you know that your email marketing efforts are focused on the right things for 2016? This session will go beyond the metrics of open rates and clicks and examine some of the latest trends and tactics being employed to execute email campaigns that draw your supporters in and keep them engaged.

3:15 pm - 3:30 pm

Break

3:30 pm - 4:15 pm

Are You Buying In to Programmatic?

Programmatic advertising is seeing greater adoption among political advertisers as the 2016 cycle gets underway. But what are the challenges in programmatic and can it provide the same transparency and control as buying direct? In this session, we’ll help lay out the programmatic landscape and talk through the questions you should be asking.

3:30 pm - 4:15 pm

Raising Money Online: Get the Timing Right

With online fundraising, knowing when the time is right for a major ask and how to craft it around a moment that can lead to a big digital fundraising haul is critical. In this session, we’ll examine some online fundraising hits and misses, and talk through the steps your campaign should take to ensure both your infrastructure and your creative team is ready for the demands of digital fundraising.

4:15 pm - 5:15 pm

Ideas & IPAs

In this session, Campaigns & Elections will highlight innovative start-ups well on their way to revolutionizing the political technology world with their products. Sit back, relax, and enjoy some local brews while you hear from these digital trailblazers.